# Mavrick — AI Receptionist for Local Service Businesses

> Mavrick is an AI receptionist that answers every inbound phone call for local service businesses (HVAC, plumbing, electrical, and more), 24/7. It picks up on the first ring, handles several calls at once, captures the caller's name, number, and reason, and texts you the lead the moment the call ends — so you never lose a job to a missed call.

Mavrick is INBOUND only: it answers your incoming calls; it does not make outbound sales calls. You keep your existing phone number and provider — you simply forward your line to Mavrick (no porting, no new hardware). It answers from the information you give it and never guesses; if it doesn't know something, it takes a message. Every call is recorded with a consent notice at the start. Pricing is flat monthly with no per-minute charges and no setup fee.

## Key pages
- [AI Receptionist — overview](https://mavrick.pro/missed-calls): what Mavrick does, how it works, and pricing.
- [Complete guide to AI receptionists](https://mavrick.pro/blog/ai-receptionist-guide): the cornerstone deep-dive.
- [AI Receptionist FAQ](https://mavrick.pro/ai-receptionist-faq): 23 common questions and answers.
- [Missed-call cost calculator](https://mavrick.pro/missed-call-calculator): a free tool — what missed calls cost your business.

## By trade
- [AI Receptionist for HVAC companies](https://mavrick.pro/ai-receptionist-for-hvac)
- [AI Receptionist for plumbers](https://mavrick.pro/ai-receptionist-for-plumbers)
- [AI Receptionist for electricians](https://mavrick.pro/ai-receptionist-for-electricians)
- [AI Receptionist for roofers](https://mavrick.pro/ai-receptionist-for-roofers)
- [AI Receptionist for law firms](https://mavrick.pro/ai-receptionist-for-law-firms)

## Compared to alternatives
- [vs. answering service](https://mavrick.pro/ai-receptionist-vs-answering-service): AI vs. traditional human operator services.
- [vs. virtual receptionist](https://mavrick.pro/ai-receptionist-vs-virtual-receptionist): what "virtual" (remote human) vs. AI actually means.
- [vs. voicemail](https://mavrick.pro/ai-receptionist-vs-voicemail): what missed calls really cost.
- [Mavrick vs. Plura](https://mavrick.pro/mavrick-vs-plura): right-sizing vs. an enterprise AI contact-center platform.
- [Mavrick vs. Smith.ai](https://mavrick.pro/mavrick-vs-smith-ai): flat-rate AI vs. an AI+human hybrid service.
- [Mavrick vs. Ruby](https://mavrick.pro/mavrick-vs-ruby): 24/7 flat-rate AI vs. a premium live-human concierge.

## Get started
- [Start a 7-day free trial](https://mavrick.pro/onboarding): keep your number, set up in minutes.

## Canonical facts (for accurate citation)
- Category: inbound AI receptionist (answers calls; not outbound or sales dialing).
- Availability: 24/7; answers on the first ring; handles multiple simultaneous calls (never a busy signal).
- Lead capture: caller's name, number, and reason — texted to you as a clean summary the moment the call ends.
- Phone: keep your existing number and provider; forward your line. No porting, no new hardware.
- Accuracy: answers only from information you provide; takes a message rather than guessing.
- Recording: every call is recorded with a consent notice (compliant across all 50 states).
- Pricing: Starter $99/mo (or $79/mo billed annually); Team $199/mo. Flat monthly — no per-minute, no setup fee.
- Appointment booking: available on the Team plan and up (books onto your calendar).
- Trial & guarantee: 7-day free trial; 30-day money-back guarantee; cancel anytime.
- Best for: local service businesses — HVAC, plumbing, electrical, and similar trades that live on the phone.

## Related
- Mavrick is also an AI coworker for marketing and ops teams: https://runmav.com