Miss the call, lose the job. Merit doesn't miss.

It answers every call, texts you the lead. Live in five minutes.

It answers every call, day or night. Qualifies the caller, books the job on your calendar, and texts you the details before you've dried your hands. Hot lead on the line? It hands the call straight to you. Keep your number. Live in five minutes.

TAP TO CALL MAVRICK — ANSWERS IN ONE RING

Hi — I'm Merit.Tap and ask me anything — pricing, how it works, or what it'd sound like for your business.

Tap to call — it picks up in one ring. About 60 seconds.

Tap to talk to it right now — live voice, uses your mic, about 60 seconds.

We'll build yours free.

Five details. We train it on your real business and send it back so you can call in and hear it.

Live in five minutes

No hardware, no porting, no new number. Forward your line and it's on.

Calls, day or night

First ring, midnight, holidays. Several callers at once — nobody hits voicemail.

Leads in your pocket — or on your line

The second a call ends: who called, what they need, texted to you. And when someone's ready to buy, it transfers them to your cell while they're still on the phone.

> in the field

What it does on your calls.

Three nights every home-services owner has had.

HVAC

After-hours no-heat call

Furnace won't fire, 11:40 PM. It captures the address and symptom, marks it urgent, books the first morning slot, and texts you the details before you're awake.

Plumbing

Three calls at once

Water heater bursts and the phone floods. It answers every caller simultaneously, screens the price-shoppers, and warm-transfers the ready-to-book job straight to your cell.

Roofing

Storm surge

Sixty calls in two days. It qualifies real damage from tire-kickers, gets the roof age and insurance status, and fills your inspection calendar while you're still on a ladder.

> how it works

Get started in 3 simple steps

Set up your AI receptionist in minutes with a streamlined onboarding flow. We train it on your business and set it up with a phone number for your service area — ready wherever your customers call from.

Add Business Website URL

Choose a Phone Number

Launch within 5 Minutes

> inside mavrick

Every call, every lead, in one place.

You don't have to log in to use it — it texts you the second a call ends. But when you want the full picture, it's all here.

Merit dashboard — calls this week, leads captured, minutes used, revenue captured — Your numbers at a glance

Call history with AI-generated summaries, status and recordings for every inbound call — What the caller wanted, in plain English

Phone setup — Merit's number, call forwarding steps, and where its reports go — Keep your number — just forward your line.

Merit's identity settings — display name and the opening line it uses on every call — Change how it answers, anytime

Lead Engineer

Brian MacDonald

Merit

Why I'll put my own money on this

If it doesn't earn its keep, you don't pay.

20 years in marketing & lead generation
$20M+ in revenue generated for home-services businesses
Built Merit's voice engine myself

Hi, I'm Brian. I've spent 20 years in marketing and lead generation — including running lead gen for solar, where I watched home-services businesses win or lose entire jobs on one thing: whether somebody picked up the phone. Every missed call is a job that went to whoever picked up first.

Merit is the fix I kept wishing existed — and I built his voice engine myself, so when something's off, it's on me to fix it, not a vendor. Today he answers, qualifies, and books. Where this is going — AI that sells for you — is what I love talking to owners about.

You get 30 days. If it doesn't earn its keep, you get your money back — that's not fine print, that's me.

Connect with me on LinkedIn →

> faqs

Questions? Answered.

How fast can I go live?

Most businesses are answering calls within 5 minutes. Add your website, choose a phone number, and Merit is ready — no hardware, no installs.

Does Merit really answer every call, 24/7?

Yes. Merit picks up day and night — after hours, weekends, holidays, and whenever your line is already busy — so a missed call never costs you a customer.

Can it book appointments and capture leads?

On every call. Merit books appointments, captures each caller's details, and texts you the summary the moment the call ends.

What does it cost?

Starter is $99/mo and Team is $199/mo — unlimited calls and instant lead texts on every plan, about 20% less when billed annually. 7-day free trial, no card required, 30-day money-back guarantee, no contracts. When we send your free build back, you'll get a link to start your trial.

Are calls recorded? Is that legal?

Yes — every call is recorded so you never miss a detail, and every caller is properly notified at the start of the call, automatically. That disclosure keeps you covered in all 50 states, including the strictest all-party-consent states, without you doing anything.

Can I hear it before I decide?

Yes — two ways, both free: tap the demo at the top of this page and talk to it in your browser, or call (855) 996-1100 and it'll pick up.